Embrace Digital is a boutique consultancy and solutions provider, that helps implement and streamline operational solutions, which often rely on the complex receipt and processing of documents and data.
Having created their original branding and website in 2017, Embrace came back to us in 2023 for a complete visual overhaul.
Starting with the logomark, various ideas were explored before settling on the retention of the tribar icon, albeit with an updated look. The tribar is indicative of equivalence between two different things. In Embrace’s case that is the process of transforming paper documentation in digital format.
Along with the logo, in order to give the overall brand a refresh we moved away from the blue and grey cityscape and robotic imagery that dominated before and introduced a vivid colour palette and images of people. Doing so gave the website and brand materials greater vibrancy and switching from robotics to humans brought greater relevance to the beneficiaries of Embrace’s service as opposed to the process, making the information much more engaging.
Embrace is another fantastic example of where we have made lasting relationships with those that work with us. It's been an absolutely pleasure being a small part of their continued journey. The site launched mid 2023.
We first started working with The Farm Factory 5 years ago when they worked with us on our initial branding and website. Since then, we have worked with the team on numerous projects and five years into our business, felt that an updated website with new branding was needed to reflect our changes and growth. As usual, the team has done an excellent job, going above and beyond to make everything just right. We couldn't be happier with the finished product.Katherine Thomas, Operations Director
Branding & Website