We are now offering Google Ads (previously known as Google Adwords); whereby we setup, maintain and tailor your Ads account to best reflect you and your services, encouraging more click through’s to your website & thus providing you and your business with further enquiries.
Google Ads, simply put, are the sponsored links that you will notice at the top of any Google search (top three results). These sponsored adverts are aptly named Pay Per Click (PPC). We will work with you to create a list of keywords; which are words and phrases that you want people to type into the search engine to find your Ads and website.
The keywords and adverts can be split into miniature Ad groups to help target the services you offer. The Ads are seen by customers at the very moment that they’re searching on Google for the things you offer. And you only pay when they click to visit your website via one of the sponsored links (Pay Per Click).
The better that your Ads are configured, the cheaper the Cost Per Click (CPC) becomes. This is based upon a quality score; the more relevant the keywords and Adverts are to the webpage the better the quality score, which in-turn helps to reduce the cost of the click through.
What it's all About & What we do to Help.
First we gather a list of keywords based on your business’s services using both the keyword planner and popular search terms related to your service. Geographic targeting is then set, for example targeting; Liverpool, United Kingdom.
We then create several ad groups, grouping related keywords into their own specific groups to be as targeted as possible. Next we setup & configure Conversion Tracking to track Contact Form Completions, View of a Certain Page, Website Phone Calls, Ad Phone Calls, Text Messages etc.
We're constantly tweaking & optimising the Ad's to gain the most from your budget, show up more often in the locations & times that you convert most often in. Strike whilst the iron is hot.
Your account will be assigned to a manager Fully Certified in Google Ads and Google Analytics.
Our Focus is on your Return on Investment (ROI) – maximizing your sales for the least advertising cost.
Stay on top of things with Monthly Statistics in Data Studio
As part of our Adwords service, we are able to track enquiries (Conversions) through the use of Google Analytics. Here we link the Adwords & Analytics accounts and monitor how well the Adwords are performing for you. We can even track customers that click through to your website from one of your Ads and then perform an enquiry through the contact page of your website. This is called Conversion tracking.
We can also create a bespoke monthly report that is tailored to you to highlight the statistics and how well your Ads are performing. The conversion tracking is also listed within this report.
If this is something that you think is of interest and beneficial to you, then please just let us know and we’ll be happy to answer any questions you may have, provide costs and discuss with you in more detail.