New Brighton is a seaside town so we wanted the branding to reflect that by using blues and yellow. To symbolise the sun, sky, sea and sand. It wanted to have a warm friendly and this was helped by it being in a hand drawn style and the yellow sun rays. To help engorge people to get behind the website and visit New Brighton.
The website uses an landscape picture of New Brighton to give the viewer a sense of the area and it's environment. The information is split into different areas to help get across all of it's different elements.
The website has an events calendar, latest news and twitter feed to keep people up to date with all New Brighton on goings. This helps to build up a community feel and get people involved with local events.
It has a directory of businesses and attractions that the viewer can easily use to find out more on the things that interest them. It to help people plan their visit and help generate extra business for the different businesses in the area.