Brand Identity

Keith's logo was designed to be colourful, fun and engaging for chilldren, as children and their parents are predominantly the target market. The character was refined to become Hudson the Hippo, again to add a warm friendly face to the branding.

The logo can work with or without the character, which added further brand versatility. The branding has been designed and used on several different formats for print, including business cards and flyers.

Web Design & Development

We designed the website to be in-keeping with the brand ethos, designed for children and their parents alike. Keith had some fantastic images taken professionally, so we wanted to make the most of this throughout the website by using full width, large photographs. This helps to instantly engage the viewer and give a sense of what the swimming classes offer. What was also important is that the children could see the environment and the people that they would be working with to give the parents confidence to bring along their child.

This website was designed and developed to be fully responsive and adapt per viewing device, enabling it to be easily accessible by mobiles, tablets, PC's and different monitors alike. Hudson the hippo is also animated riding a wave to add abit of fun to the website. 


Keith Arnold

What we Did


Keith Arnold swimming school offers a friendly and secure environment for your child to learn how to swim. Their caring and dedicated staff offer continuity and structured lessons to achieve independence in the water. 

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Holla Y’All

0151 342 6699

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Whitehouse Barn, Whitehouse Lane, Heswall, Wirral, Liverpool, CH60 1UG, UK