Houghs Hog Roast are based on a farm and have grown up in the countryside. So the website wanted to illustrate this to the viewer and give people an insight to the background of the business. We did this through the imagery of the website, using a large image picture of the countryside to set the tone but also pictures of the hog roasts to help sell the service to the viewer before they even read any text.
We used the branding throughout the website, adding ribbon to the titles and the logo outline to frame the service pictures. The service pictures also inform people the services they offer other than just the hog roast. Also because the pages are quite long we added a fixed menu, so as you scroll down the page the menu stays in position. To make it easy for the viewer at any time to navigate through the pages of the website.