Hardy’s came to us with a simple concept of wanting create a new local restaurant environment that was vintage industrial, rustic and homely.
Their key selling points were that they were keen to showcase local produce and promote the fact that all food was prepared and cooked in house. We started with creating a range of old fashioned kitchen utensils such as a cleaver and whisk but were then presented with an idea from Hardy’s about them cooking and serving their food in a ‘Big Pot of Love’.
We kept with the simple icon approach but with a range of pots and pans until we settled on the final design. Teamed with classic looking fonts and a worn effect we felt that we were able to achieve the homely and vintage industrial look that Hardy’s were after.
The website is a modern, full-width website with large slideshow and chunky click through buttons. We developed an instagram feed to pull through images from the Hardys Kitchen instagram account.
The social media pages were styled in-keeping with the look and feel of the website.